13 Best Salesforce Competitors That You Can’t Ignore in 2023

Best Salesforce Competitors My Top 5 Picks For 2022
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The Salesforce platform has been around since 1999 and has cemented itself as the go-to CRM platform for SMBs and enterprises alike. 

Salesforce is one of the world’s best cloud computing companies offering solutions to complex business problems by integrating CRM (Customer Relationship Management), HRMS (Human Resource Management System), E-Commerce, and more into an easy-to-use package. 

But it’s not your only option. 

There are plenty of other Salesforce competitors that offer similar solutions, but not all of them do so in the same way or with the same degree of success as Salesforce does. 

Finding the right Salesforce competitor that matches your organization’s needs can save you a lot of money over time, so it’s important to do your research before committing to any one product or service.

What to Look for When Choosing Competitors of Salesforce?

When choosing a Salesforce alternative, there are a lot of factors to consider. Here are some of the most important things to consider when choosing an alternative: 

1. User Experience

The user experience is one of the most important factors. Look for an option that offers the same or better functionality as Salesforce. If you’re looking for a more familiar interface, look for an option that’s similar to Salesforce. 

2. Support

Ask about support options – does your potential partner offer 24/7 phone support?

Will you be able to access help from someone you can trust in case of an emergency?

Does your partner offer training and certification options so you can learn how to use their product? 

3. Costs

You should also check out the cost of your new service before making any commitment. You don’t want to pay more than necessary for your new system! 

So, depending on your business needs and the number of users you’ll have on the platform, you might want to look into some of these salesforce main competitors instead.

13 Best Salesforce Competitors You Can’t-Miss in 2023

Hubspot - Salesforce competitors

HubSpot is ranked first as the best Salesforce competitor. It was founded in 2006 and its headquarter is situated in Cambridge, Massachusetts.

It has most of the features that you would find in Salesforce, with an interface that allows for easy navigation. HubSpot is priced competitively and offers a 30-day free trial for new users. 

HubSpot CRM is a sales, marketing, and customer service platform that integrates with all of your social media accounts.

It has a free version available for up to 10 users and a paid version that starts at $9 per month per user.

The paid version also includes unlimited email addresses in its subscriber list, which can be useful if you’re trying to grow your business through referrals or word-of-mouth marketing efforts. 

You can use HubSpot’s mobile app or web app for both iOS and Android devices; however, it might be worth considering another competitor if you have an iPhone since this one doesn’t work with Apple’s operating system (iOS).


  • LinkedIn Sales Navigator
  • Survey Monkey
  • Shopify and many more.
Hubspot Integrations

Price Plans:

  • Free Trial: Yes, Available
  • Starter: $45 per month (1,000 marketing contacts)
  • Professional: $800 per month (2,000 marketing contacts)
  • Enterprise: $3600 per month (10,000 marketing contacts)
mondaydotcom - best salesforce competitor

Monday.com is a competing software that helps connect workers to companies so they can manage their workloads and receive feedback. It also helps businesses set goals and measure performance by facilitating teamwork among teams. 

They help make sure team collaboration stays simple and direct with its built-for-business feature, making it easier to organize your work among colleagues. It offers a beautiful UI and lots of integrations with other applications. 

You can use Monday to manage leads, accounts, and contacts in one place, including email marketing campaigns and social media monitoring. 

The platform also has its analytics software so you can track how your customers are responding to messages sent through the app or site (and even which ones didn’t open them).


  • Outlook
  • Microsoft teams
  • Dropbox
  • Slack

Price Plans:

  • Individual: $0
  • Basic: $8 per seat per month
  • Standard: $10 per seat per month
  • Pro: $16 per seat per month
  • Enterprise: Customisable

3. Freshsales

freshworks - Salesforce Competitors

Freshsales is another salesforce’s biggest competitor. It has been founded in 2010 and its headquarters was built in San Mateo, California.

It is a powerful customer relationship management (CRM) tool that serves sales teams with insights and analytics on marketing campaigns, customers, accounts, and lead conversions. 

For a small business owner who needs help managing relationships with potential customers but can’t afford expensive customer-relationship software packages like those of Salesforce or Oracle, this could be an excellent alternative. 

Freshsales has free 21 days trial for basic features. So there’s no risk in downloading it to see if it meets your needs and fits within your budget. 

At its core, Freshsales enables you to track activity across multiple channels like email marketing, text messages, direct mailings, web form submissions, and more.

This can help you identify which marketing efforts yield the best results in terms of interactions with prospects. 

This is what you should look for when choosing Salesforce competitors.


  • Calendly
  • Xero
  • Zapier

Price Plans:

  • Free: $0 per user per month
  • Growth: $12.52 per user per month
  • Pro: $35.08 per user per month
  • Enterprise: $62.66 per user per month

4. Microsoft Dynamics 365

Microsoft Dynamics 365 is one of the most underrated and undervalued competitors to Salesforce. It has been founded in 1975. Headquartered in Redmond, Washington.

It’s an enterprise cloud-based CRM solution that can seamlessly integrate with many other Microsoft-powered app, such as SharePoint, which simplifies both team collaboration and data management. 

The product is offered in two different versions: Azure and Online, with the latter being a SaaS option for SMBs on a tighter budget.

Microsoft Dynamics 365 has recently made huge improvements to its mobile interface, with native apps now available for both iOS and Android devices – increasing the app’s accessibility even further! 

One of Microsoft’s main advantages against Salesforce lies in its vastly more scalable pricing plans, including a public sector option that offers the same features for free for small charities.


  • SharePoint
  • Microsoft Azure
  • Microsoft Teams

Price Plans:

If we talk about the pricing nature of Microsoft Dynamics 365, they have different packages for different needs of the customer. Such as Project management, finance, human resources, etc.

  • Business Central Essentials: $63.24 Per user/month
  • Business Central Premium: $90.31 Per user/month
  • Customer Service Professional: $45.13 Per user/month
  • Sales Professional: $58.73 Per user/month

5. SAP

SAP is a German software company that was founded in 1972.

Its headquarter is situated in Waldorf. The company has grown to be one of the largest and most profitable software companies in the world, with over 200 million users worldwide and $20 billion in annual revenue. 

SAP is one of the biggest Salesforce competitors in the market today, and offers a variety of cloud services and software that could help any business be more efficient.

Plus, SAP offers support to guide you through its vast number of offerings as well as starter pricing for new businesses with its popular Cloud for Startups Package. 

SAP offers a wide range of products for businesses across different industries: ERP (enterprise resource planning), CRM (customer relationship management), HCM (human capital management), Master Data Management solutions, etc.


  • Accenture 
  • Amazon web services 
  • Tech Mahindra 
  • Wipro

Price Plans:

Their pricing structure is customizable.

6. Oracle

Oracle, founded in 1977 and headquartered in Redwood City, California, is one of the most dominating competitors in the industry.

Being one of the best Salesforce competitors, it offers a diverse set of business solutions to enterprise clients ranging from local and national governments to Fortune 500 companies.

The company has also enjoyed great success in delivering industry solutions like health care and telecommunications.

One main advantage Oracle has over its competitors is that it can create unique cloud services for enterprises that meet the needs of specific industries or regulatory compliance requirements.


  • Deloitte
  • KPMG
  • IBM

Price Plans:

  • Oracle CRM: Starting from $75/month
  • Standard Version: $90/user/month
  • Enterprise Version: $125/user/month
  • Self Deployed Version: $110/user/month

7. Zoho

CRM was founded in 1996 and today is a subsidiary of Zoho Corporation. Its headquarter is located in Chennai, Tamilnadu, India. The company has seen its share of successful sales with over 6 million customers worldwide. 

With its intuitive design, it’s possible to know what your customer needs before they ask for it. In addition, their offerings are cost-effective, allowing small businesses to succeed. 

Most people might not think of Dropbox as a competitor to Salesforce, but in reality, the two are direct competitors and Dropbox offers an alternative that is starting to pick up steam in terms of both form and function.

At its core, Dropbox allows you to store your files on its cloud servers so you can access them from any device or computer without having copies on your hard drive.


  • Gmail 
  • Outlook 
  • Office 365

Price Plans:

  • Standard: $10.03 per user per month 
  • Professional: $17.55 per user per month 
  • Enterprise: $30.08 per user per month
  • Ultimate: $32.59 per user per month

8. Pipedrive

Salesforce may have been the first SaaS CRM, but there are many firms in the field that offer various functionalities to enhance sales and marketing performance, and Pipedrive is one of them.

It was founded in 2010 and has its headquarters in New York.

Pipedrive is a CRM that helps you manage your sales pipeline. It uses AI and machine learning to help you close more deals than ever before, which means it’s quicker to get new leads and keep them engaged with your brand.

The cloud-based service integrates with other apps that you already use, so it’s easy to stay organized and make sense of all the data available in one place. 

If this sounds like something worth trying out for yourself, head over to their website for more information!


  • MailChimp
  • Trello
  • Zapier, and more

Price Plans:

  • Essential: $9.90 per user per month
  • Advanced: $19.90 per user per month
  • Professional: $39.90 per user per month
  • Enterprise: $59.90 per user per month

9. SugarCRM

The biggest competitor to Salesforce is the legacy CRM system, SugarCRM. SugarCRM has been a leading competitor in salesforce for more than 10 years, providing integration with many different systems from email marketing to accounting packages like QuickBooks. 

SugarCRM was founded in 2004 by Thomas A. Leonard and is headquartered in Cupertino, California.

It’s ideal for small businesses that want to test out this powerful CRM solution without investing too much money upfront on an outright purchase.


  • Marketo
  • Salesloft
  • Shopify

Price Plans:

  • Market: Starting at $1000 per month
  • Sell: Starting at $49 per user per month
  • Serve: Starting at $80 per user per month

10. Mavenlink

A well-known competitor of Salesforce is Mavenlink. Mavenlink is a marketing software that helps people handle customer data and content management, social media management, web analytics, and other marketing automation tools. 

Unlike the broad focus of many CRM providers, Mavenlink markets itself as exclusively focused on B2B customers. The company has grown steadily since launching in 2007 but to date still isn’t ranked among the biggest 100 most visited websites in the US by Alexa ratings. 

The company offers both an online version as well as desktop apps for both Macs and PCs (though these are only available if purchased directly from them).

You can try their free trial before making any commitments if this sounds like something that could work well in your business model.

Just remember that this so far has been limited solely to organizations based in North America.


  • Xero 
  • BambooHR 
  • Jira Software
Mavenlink Integrations

Price Plans:

Their plans are customizable according to your work field, the number of employees in your company, etc.

11. Zendesk Sell

One of the many features of Zendesk Sell is the ability to take money from any customer anywhere in the world, with zero set-ups or charges. It was established in 2007 in San Fransisco, California. 

Having international support and keeping your customers happy is a top priority for most businesses, and it seems that this product caters to both without fail.


  • Workato
  • Okta
  • Trello
Zendesk integrations

Price Plans:

  • Suite Team: $49 per agent per month
  • Suite Growth: $79 per agent per month
  • Suite Professional: $99 per agent per month

12. Apptivo CRM

Apptivo offers a robust cloud-based system with integrated mobile apps and a free trial for newcomers.

When combined with other applications in its marketplace, it can be an effective CRM solution for managing marketing campaigns, workflows, leads, and your customer base from within one user interface. 

All in all, this software offers everything needed for a customer relationship management tool.

Such as easy setup, powerful reporting capabilities, integration with external applications like Gmail or Outlook, support through live chat (or phone call) when needed, and real-time notifications about new sales leads.

And none of this costs too much money either!


  • Authorize.net
  • Google Drive
  • Google forms
apptivo integrations

Price Plans:

  • Lite: $8 per user per month
  • Premium: $12 per user per month
  • Ultimate: $20 per user per month
  • Enterprise: Customisable

13. Insightly

Insightly is a cloud-based CRM that helps teams collaborate and manage their sales, marketing, customer service, and support processes.

The company has been around since 2009 and has over 20,000 customers in 150 countries. Its headquarter is located in San Fransisco, California. 

Insightly’s core product is Insightly Planner (formerly known as Salesforce Planner), which tracks your pipeline and contacts along with other key metrics like lead volume or revenue per customer contact.

You can also use this tool to get reports on how you’re doing compared to previous quarters or years, see what drives growth, identify areas that need attention, set goals for yourself, create benchmarks against which progress will be measured; etc. 


  • Gmail 
  • Slack 
  • Xero
insightly integrations

Price Plans:

  • Plus: $29 per user per month 
  • Professional: $49 per user per month
  • Enterprise: $99 per user per month

Conclusion – Salesforce Competitors

So which of these Salesforce competitors should you choose? 

That’s up to you. 

But one thing is for sure! 

The competition in this space will only get more fierce as time goes on. 

The good news is that all these companies are trying hard to keep pace with each other, so there’s no reason why your business shouldn’t be able to take advantage of this trend too! 

And if you ask my opinion- the top one in my list is HubSpot.

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