Nowadays, it’s simple to start a blog and make money. Your next major task, though, is to increase traffic to your blog or website once it is up and running.
Here is my question:
Having trouble getting readers for your blog? Have you bought a lot of “ultimate guides” and courses, but your traffic hasn’t changed?
A few months ago, I was also in the same situation. Then, I stopped using all the outdated SEO techniques and started using some amazing tips to get a tonne of traffic to my blog.
So, are you ready for tips on driving more traffic to your blog? Don’t worry; I’ve got you covered.
Here are 10 tried-and-true methods that I used to triple my blog’s traffic.
1. Cater to Your Target Audience
One of the best ways to get people to read your blogs is to write for the people you want to read them.
Find out about your target audience and create content based on what they like and don’t like.
It’s important to know who you want to reach out to so that you can make content that will appeal to them.
This way, you can keep your audience interested and get more people to visit your blog.
2. Conduct Thorough Keyword Research
Keyword research is your ally here; it may help you produce good blog post ideas and ensure that your content has a sizable target audience.
But hold on, what’s going on these days?
Beginners often just do their best guesses when it comes to producing content. As you might expect, this strategy doesn’t always work.
There is a good probability that your content won’t do well in search engines if you utilise the ‘best-guess’ approach.
Now, the solution is to conduct thorough keyword research, as this is the most effective method for increasing blog traffic significantly.
Because relevant and trendy keywords help you push your content on search engines like Google, which helps you advertise your blog to newer audiences and drive traffic to your blog.
So, how do you go about conducting keyword research? Thankfully, it’s not as tough as it seems.
There are numerous paid and free keyword research tools available. I use SEMRush for my content marketing approach.
3. Create Long Form Content
According to a study conducted by SerpIQ, long-form content usually ranks higher in search engine results because, unlike short blog posts, it gives your readers more and better information.
The graph below shows how the long-form content affects where it shows up in search results.
One kind of long-form content is evergreen content. Evergreen content is always useful to its readers, even years after it was published. It will help you improve your SEO ranking and bring more traffic to your blog.
4. Use Your Email List
Emails are a great way to get the word out about your content. It lets people talk to each other directly, which helps build a relationship with the consumer.
Owning your own email list is the most valuable aspect of it. Access to users’ personal inboxes is also provided, so no one can restrict your reach.
I can say, sending out emails is a fantastic way to encourage readers to visit your blog. They give readers an idea of what to expect from the blog, which increases engagement.
In order to drive more traffic to your blog, you will need to start collecting email addresses so that you can send out frequent newsletters. I recommend using the best email marketing tool like HubSpot.
5. Use Social Media Platforms
Did you know that about 4.70 billion people around the world use social media?
As a result, it has a wide reach.
By consistently posting engaging content on social media platforms like Linkedin, Twitter, Facebook, and Instagram, you are bound to get more views on your blog.
Now that you know how powerful social media can be and how many people use it, there’s no reason to ignore it.
It can be a proven way to get more people to visit your blog regularly.
Make sure to use the right keywords and hashtags when promoting your blog in order to reach a wider audience.
Don’t forget to add your blog link to your social media profiles.
Give your audience a snippet of your blog and what they can get out of it to pique their interest.
6. Use More Visuals or Infographics
Humans are typically visual creatures. In other words, we are more attracted to visuals than the text as it helps to attract maximum attention.
According to a study conducted by Xerox, 80% of readership rates are attained through the use of visuals, color, graphs, and images.
Therefore, adding images, animated gifs, and videos to your blog might drive more visitors to your blog and keep them there for longer.
This is because infographics break up the monotony of long blocks of text and help people understand you without having to read every word.
7. Enhance Your Website Speed
Google now uses a website’s speed as a factor in how it ranks in the search results.
A slow website is a sign of a bad user experience (UX). A slow website also makes the user angry, and they tend to leave the site and look for other alternatives.
Simple techniques like minimizing flash content, deleting unneeded adverts, lowering the number of plugins, and utilizing JPEG photos instead of PNG can all help to reduce the loading time of your site.
The more quickly your site loads, the better.
To see how fast your site loads, go to GTmetrix and type in the URL of your site.
8. Add Videos to Your Blog
Adding videos to your blog can be an efficient strategy to improve both the number of visitors and their time spent on your site.
86% of marketers use videos to promote their business, and 92% of marketers still see videos as an important part of their marketing strategy.
According to Wistia, people spend about 1.4 times longer on pages with video than on pages without video.
If you’re not using video in your marketing, you’re missing out on a great chance to get to know your customers better.
Use the best free online video editor to make the best videos that will keep your audience interested and bring more people to your blog.
9. Host a Giveaway
Who doesn’t like getting free stuff?
You can drive more traffic to your blog by giving them chances to win prizes when they subscribe, like, comment, and share your posts. It can also help you get more people to read what you write.
A single giveaway campaign running in a short period of time can significantly increase the number of website traffic, social media followers, and email subscribers.
To learn how to run giveaways that will generate a tonne of traffic to your blog, click here.
10. Convert Posts to PDF
When I started blogging, I was also looking for the best ways to repurpose content and use it to drive more organic traffic to my blog.
Then somehow I overlooked this trick, but today I’m a big fan of it because converting posts in PDF helps me get more out of a piece of content.
Therefore, I recommend that you use free online tools to convert your popular articles into PDFs that you can then share via email, social networks, or even make available for download.
I have compiled an exhaustive list of the most effective strategies for driving more traffic to your blog or website.
I hope it’s useful!
Remember that getting more people to visit your blog takes a lot of work and won’t happen overnight.
Don’t have time to do all these things or are still confused?
Click here to get a free SEO consultation.